disrupt your market,
not yourself.

Five Points works with you t​o create new growth engines, evolve existing product experiences and set a foundation for long term business success.

we navigate the challenge in two ways:

scale in the right direction & show up like an 800 lb gorilla.

From purpose to customer experience  harness the power of brand strategy to find or validate your company’s purpose & align the business with customers' needs.

your customers are not stagnant, why are your plans?

You see a great market opportunity for a new product but aren't sure whether to build or buy it & need the plan to guide you along either path.


Empower teams by assuring they know WHY they make decisions.

Balance & Alignment  

Understanding what holds us back from successful innovation.

What got us here
won't get us there...